Texting has quickly become the leading method of communication for our society. I text everyone from Clients to Grandparents and I use Gifs, Memes, Photos and Video on a daily basis. Gifs and Memes solicit a massive response because it conveys an emotion that the reader can see and watch instead of reading words with little to no context behind it
I believe it would be truly beneficial to embed Gifs and Memes to Texting and Email Campaigns and Templates.
Examples of Simple Touch Points with Gifs and Memes:
May The 4th Be With You
Saint Patty's Day
Every major holiday has a Gif or a Meme behind it. With the ability to do hundreds of simple touch points on a large scale all throughout the year automatically, the conversion rate would have to increase.