This is useful to ALL Liondesk users as Zapier allows all users to have access to hundreds upon hundreds of unique actions. Examples would be: Send out hand written postcards on specific dates, add a contact or event to a calendar, Add a contact to an IDX search, etc. Take a look at ALL the applications that Zapier Integrates with and you'll see what's possible. ALOT!
I'm surprised this functionality is not currently in place. This would be huge in empowering agents to do so much.